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The Essential ldentity (Basic)
Primary Logo Design - 3 distinct concepts with 2 rounds of refinement
Logo Suite - Primary logo, secondary logo, and a simplified submark/icon
Core Color Palette- Primary and secondary colors with HEX, RGB, and CMYK codes
Typography Selection - Pairing of header and body fonts that reflect your brand voice
Mini Brand Board - A one-page reference sheet for quick visual consistency
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