The Age of Video
From TikTok trends to YouTube tutorials, video dominates online content. Businesses using video grow revenue 49% faster than those who don’t.
For small businesses, video isn’t just about going viral—it’s about building trust and driving sales.
1. Why Video Works
Boosts engagement—viewers retain 95% of a video message.
Improves SEO—Google prioritizes video content.
Increases conversions—product videos can increase purchases by 144%.
2. Types of Video Small Businesses Can Use
Explainer videos: Showcase your product or service.
Testimonials: Build trust with real customer stories.
Behind-the-scenes: Humanize your brand.
Live streams: Engage with your audience in real time.
3. Persona Tips
Startups: Create quick intro videos for social media.
Entrepreneurs: Use product demo videos to close sales.
Established brands: Build professional ad campaigns with video storytelling.
4. Getting Started With Video
Use a smartphone and natural light for quality on a budget.
Keep videos short (under 2 minutes) for higher engagement.
Add captions for accessibility.
The Future Is Video
Video isn’t optional anymore—it’s the way modern customers want to connect with brands.
👉 Let K Sutton Enterprises create video strategies that captivate and convert.